Why I do what I do.
Almost everywhere I look, I see companies needlessly losing sales by using photos that aren’t strategic. Images that don’t build trust. Images that don’t show what makes them different or present them in their best light. And it bothers me.
While some photographers are busy trying to create “art” and most of the others just go through the motions, I obsessively craft images that create desire, inspire trust and increase sales. I completely agee with the great advertising tycoon David Ogilvy who said “If it doesn’t sell, it isn’t creative.”
I love my work and love helping others become more successful. Great images are important because we buy with our eyes. Every creative decision made is driven by my determination to create beautiful images that quickly and elegantly communicate quality, create desire, build trust, and increase the sales of my clients. I understand that if my images increase their sales, they’ll come back for more and they do. Many have been coming back again and again for well over 20 years.
A lifelong learner, I practice the Japanese process of kaizen, or continuous improvement. I’m always coming up with new ways to deliver better quality and value for my clients and my images get better and better every year. I genuinely want to help my clients succeed. The images I create enhance their image and increase their sales. Put to good use, they can provide a very high return on investment.