Why you want a photographer who's a Photoshop expert
It often takes a Photoshop expert to make an image great.
The best photographer in the world can’t deliver perfection unless the subject is perfect . . . and they never are.
If you want high quality images that increase sales, your photos will probably require some enhancing and retouching. It’s only a question of who will do it, how well and how quickly.
Rich is internationally recognized both for his commercial advertising photography and as a Photoshop expert. He combines these skills to create images that enhance the image of his clients and increase their sales. All of the photography, retouching, compositing and enhancing is done personally by him. Never by an assistant.
Often the best way to create a particular look or solve a technical problem is by compositing (combining) several photos. As an award winning commercial photographer for over 30 years, Rich has a deep knowledge of optics, lighting, and perspective. In addition to his Photoshop expertise he uses numerous other image processing programs, and literally hundreds of post-production techniques. Because of this, Rich is able to provide cost-effective solutions to virtually any challenge.
Extraordinary results require extraordinary means
Product photos that were composited in Photoshop: Top
Digitally enhanced photo: Below
This digitally enhanced photo was composited from four images: the flashlight by itself to light the product to best advantage; the model holding the flashlight in the same position; a shot for the forward beam and the last for the rear lights. They were then composited in Photoshop, including moving the switch down ever so slightly so it was visible below the fireman’s glove. Then additional work was done to fade the image into darkness to allow for white text; subdue the red in the bottom of the fireman’s coat; stretch the coat under the light; and enhance product details. Having a photographer who is a Photoshop expert greatly streamlines the entire process.
One of the photos that was composited: Top
Final digitally enhanced photo: Below
This digitally enhanced photograph was created by expertly compositing several images in Photoshop taken over a period of a few hours. Then additional retouching was done to remove the car; add flowers; enhance the sky; pump the color; subdue the computer screen; clean the curb; etc. Being a Photoshop expert makes it possible to do it invisibly.
One of the 12 images that were combined: Top
Finished digitally enhanced photograph: Below
The image above was created by compositing twelve photographs taken with different lighting arrangements. Each photograph best highlighted one particular part of the image usually at the detriment to some other area of the watch. Then additional work was done in Photoshop to remove dust and imperfections, enhance the face and the feel of the metal, and add the background glow.
Double necked flask
Primary image used to create the image: Top
Finished digitally enhanced image: Below
This image was created for an ad announcing the merger of two oil refining companies. Pour photos were added; the background was removed; the color of the oil was changed; printing and internal reflections were removed from the flask; the single neck was changed to two; type was added and curved to the flask; ripples added to the oil surface; reflections created; etc.
More digitally enhanced images: Gallery of Photoshop before and after images